About Fluo

Fluo is a Norwegian paper goods shop (2025) and stationery brand (2021) that feels like the most natural extension of a lifelong love for stationery. A place for my own designs, things I love by other designers, and some very special pieces I've found on sourcing trips around the world.

The shop is a joyful culmination of everything I love — designing products, curating them, and crafting fun packaging and a delightful web presence to bring it all together.

Fluo is short for fluorescent, which is a synonym for neon. The name comes from a love of specialty colors—the kind you get from old-world printing techniques like foil stamping and letterpress printing.

Since its launch in 2021, Fluo products have found their way into more than thirty shops around the world, including Greenwich Letterpress in New York, Greer Chicago, The Norwegian Opera House, and Lush Dive in Oslo.

2024 Archive

A smiling vendor wearing glasses and a sparkly top stands behind a table of Fluo stationery products at Oslo’s Supermarked. She’s talking to customers with red curtains in the background.
Hand holding a pink pencil resting on colorful memo sheets designed for making analogue vision boards.
Person wearing a sparkly blue top, holding an A4 general purpose folder from Hightide in yellow, which contains colorful notepads and a pink pencil.
An orange shopping basket filled with colorful stationery like notebooks, planners, stickers and a neon yellow pencil case, placed on a light blue chair
Person holding colorful weekly planner memo sheets by Fluo and a pink mechanical pencil by Mark's Inc
Open wooden drawer filled with memo sheets in various colors labeled "Squirrel!"
Close-up of an orange shopping basket in the sun, filled with colorful stationery like a weekly planner, a notebook, a pen and pencil, stickers and a neon yellow pencil case
A shelf displaying colorful memo sheets by Fluo in various designs, including one for making mind maps, and a weekly planner.
Shelf displaying colorful stationery items and various planners by Fluo.
A close-up of someone’s hand picking up pastel-colored notepads from a display of Fluo planners and stationery at Oslos Supermarked.
Person holding a notebook by Marjolein Delhaas. The front pocket of the notebook is clear and filled with Fluo memo sheets. The person is wearing a sparkly top, and also holds a mechanical pencil by Penco.
Hand holding a pink sheet of paper with a green oval in the center, depicting a blank mind map. Surrounded by similar sheets in different color combinations.
Stack of colorful square memo sheets featuring blank clock faces, designed for visual, analogue routine planning.

2023 Archive

A person wearing a light blue dress, holding a metal printing plate to be used for hot foil printing on a KFS 3 platen foil press by Metallic Elephant.

2022 Archive

A flatlay of pencil cases and notebooks in pink, cream and yellow hues, with a pencil and some wax seals.
Mini foil swatches in assorted colors and finishes from Foilco, on a velvet deep red background
Stacks of colorful notebooks neatly displayed at a market stand table
A person wearing a black dress with white flowers sitting behind a market stand table with notebooks and paper goods in the foreground
Stacks of foiled notecards and envelopes on a table, in assorted colors
Close-up details shot of a yellow and orange notebook
A Pantone color bridge fanned on a wooden table, next to a notebook with printed color swatches stuck inside, and a cup of coffee.
Art prints with foiled pronouns on them, displayed at a market stand table next to colorful notebooks and cards
A person holding a roll of metallic green foil over a table that is scattered with other rolls of hot foil in assorted colors, and printed swatches with "Fluo" on them

2021 Archive

A set of five notebooks in assorted colors, lying on a pink surface with glossy, swirled candles to the right.
A person sitting on a sofa while wearing a green dress and blue nail polish, holding a grey mechanical pencil from Mark's Inc and a cream and purple-colored journal from Fluo
A bunch of colorful notebooks scattered on a table with confetti on top. An arm is reaching into the mix, grabbing one notebook. The person is wearing a shiny gold top and has bright blue fingernails
A neon yellow notebook with a lilac belly-band, placed on the surface of a pink chair
Close-up detail of the inside of a notebook with graph paper.
An orange wool pencil case placed on a blue fabric background, with a green, hot-foiled label that reads "Fluo"
A deep wine-colored business card, debossed and printed with holographic pink foil. Lying on velvet pink fabric.
A person sitting at a desk surrounded by color and paper samples, a G. F. Smith collection book, pencils and notebooks
A coral notebook on top of a pink coffee-table book. Both placed on a pale orange table, with candy on the side.
A capsule wardrobe planner made from velvet, deep red fabric, with a hot pink belly band around with product details. Placed on a rosy pink silk fabric.
A person wearing a bright blue jumper flipping through the G. F. Smith collection book.
Three notebooks in assorted colors and an orange pencil case, on a pink surface
A silver notebook with a fuchsia bellyband, lying on a retro wooden table with handmade candles and plants around. A white bouclé sofa in the background
A plant journal lying on a brown textured background, with dried orange flowers in a turquoise vase in the foreground.
The corner of a grey wool pencil case, with a pink label that reads "Fluo Paper Co". Placed on a shiny green fabric.
A knitting project journal placed in a color crate together with balls of yarn. Dried apricot-colored flowers in a cream vase in the background.
An open plant journal on a textured background with dried flowers in the foreground
A lilac weekly planner notebook placed on a pink sofa
A person holding a pencil case. In the background: A sketchbook displaying product sketches of the same pencil case. Pencils laying around, everything placed on an apricot table.
A green notebook standing in front of a contemporary pink and green typographic art print, with three glossy, colorful swirl candles to the right.
A hand with bright blue fingernails is reaching for a silver coloring pencil

Images by Sara Tonning, Iris Sterri, Sebastian Dahl and Birgitte Lindtvedt